The difference is day and night

Cruelty-Free

Sulfate-Free

Plastic-Free

Paraben-Free

GMO-Free

Gluten-Free

Our vetted ingredients

Our in-house chemists have carefully considered all of our ingredients to make sure they’re natural, effective, and safe for swooshing around, day in and day out.

Xylitol

A natural sweetener that wards off unwelcome bacteria

Coconut Oil

A wonderful moisturizer that soothes gums and mouths

Nano-Hydroxyapatite

A fluoride alternative that restores and strengths enamel

Peppermint Oil

Hand-picked for its refreshing, feel-good smells

Calcium Carbonate

One of nature’s most gentle abrasives to remove stains

Aloe Vera Extract

A soothing ingredient that reduces sensitivity

Sodium Bicarbonate

A commonly found, eco-friendly ingredient that fights stains

Tea Tree Oil

A lovable ingredient that's anti-bacteria and pro- fresh breath

For a full list of ingredients, please visit our FAQ.

Brush for a brighter world

Plastic-free oral-care for healthier & happier smiles, and a more sustainable planet. With clean ingredients and biodegradable materials, we made oral-care the absolute best it can be.

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