The difference is

day and night

Our in-house chemists have carefully considered all of our ingredients to make sure they’re natural, effective, and safe for swooshing around, day in and day out.

What's Inside
What's Not Inside
Full List of Ingredients
Fluoride
Plastic
Cruelty
SLS
GMO

Good stuff only

What we keep out is just as important as what we put in. Here’s what we’ve said no to so you can enjoy a toothtab that’s as good as it gets:

Sulfates (SLS)
Triclosan
Artificial Dyes
Parabens
Propylene Glycol
Carrageenan
Formaldehyde
Diethanolamine
Sodium Saccharin
01. Fresher than ever

Toothpaste, but better

We’ve given toothpaste a planet-friendly glow-up, swapping fluoride for nano-hydroxyapatite and SLS (found in detergents) for coconut-derived foam. 

02. Cavity fighting

No more plaque

Every toothtab is packed with xylitol, sodium bicarbonate, and calcium carbonate, three naturally occurring ingredients that keep plaque far out of the picture.

03. Naturally whitens

OMG, wow smiles

Stain stain, go away. Our feel-good formula scrubs away leftover pigment and food for naturally white, healthy smiles that shine oh so bright.

100% Huppiness guaranteed

Our products are meant to make you smile! On the off chance they don’t, just let us know and we’ll do everything we can to make it right. 

Try us out
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