20 billion non-recyclable toothpaste tubes are made every year. That’s why we’re here: to make way for more sustainable smiles. And while we’re at it, we’re determined to make the world better, too.
20 billion non-recyclable toothpaste tubes are made every year. That’s why we’re here: to make way for more sustainable smiles. And while we’re at it, we’re determined to make the world better, too.
Clean 
Planet 
Cruelty 
We have some bright brains behind our brand including chemists, dentists and researchers who help with product innovations + sustainability efforts.
Framingham State University
University of Texas Health San Antonio
Harvard School of Dental Medicine
Pop tab into mouth and chew it up
Wet toothbrush and brush, baby brush
Smile, scrub, rinse, and repeat. Twice a day, everyday!
"I was surprised that this toothpaste worked so well. Often, I have had to substitute quality for environmentally friendly products. I love the mint flavor!
KIM G.
"It’s very easy to use and really cool how it foams nicely and makes my teeth feel super clean afterwards!
KAITLIN R.
"These amaze me how they feel just like toothpaste once you start brushing! The flavor is great, and it leaves my mouth feeling so clean!"
EMILY Z.
"Foams amazingly! I don’t ever want to go back to regular toothpaste!"
BRAYDEN M.
We’ve created sustainable containers, recyclable refill pouches, and carbon-neutral shipping so you can change the world with your smile.
