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Toothpaste, but way better

Save the world with just your smile.

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“Feel good about your teeth and reducing plastics"
"Entirely plastics free, cost-effective & efficient”
“More sustainable than your traditional tube”
“SHOCKED that my mouth feel insanely clean.”
“Freshens breath without adding more waste.”

Huppy to meet you

20 billion non-recyclable, plastic toothpaste tubes are made every single year. And that’s why we’re here: to make way for more sustainable and healthier smiles.

Clean & Effective
Planet-Friendly
Cruelty-Free

Award-winning toothpaste tablets and the rest of the fam are 100% plastic free, sustainably minded, and made with clean ingredients.

Toothpaste Tablets
Bamboo Toothbrush Two-Pack
Dental Floss Two-Pack
Charcoal Mint Toothpaste Tablets

The perfect mix of

nature + science
Wholesome, good-for-you ingredients that are non-toxic and family friendly. And, we use oral care’s latest all-star: Nano-hydroxyapatite, a healthier fluoride alternative. Plus, our products are always vegan and NEVER. EVER. tested on our furry friends.
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Meet our team of experts

We have some bright brains behind our brand including chemists, dentists and researchers who help with product innovations + sustainability efforts.

Tommi Hutchins

Ex Tom’s of Maine

Framingham State University

Dr. Ben Amaechi

BDS · MSC · PHD MFDSRCPS (Glasg) · FADI

University of Texas Health San Antonio

Dr. Donna Hackley

DMD · MA

Harvard School of Dental Medicine

easy peasy

no squeezy

How to Use

Pop tab into mouth and chew it up

Wet toothbrush and brush, baby brush

Smile, scrub, rinse, and repeat. Twice a day, everyday!

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Straight from
your mouths

"I was surprised that this toothpaste worked so well. Often, I have had to substitute quality for environmentally friendly products. I love the mint flavor!

KIM G.

"It’s very easy to use and really cool how it foams nicely and makes my teeth feel super clean afterwards!

KAITLIN R.

"These amaze me how they feel just like toothpaste once you start brushing! The flavor is great, and it leaves my mouth feeling so clean!"

EMILY Z.

"Foams amazingly! I don’t ever want to go back to regular toothpaste!"

BRAYDEN M.

Read our glowing reviews

Straight from
your mouths

All toothpaste, no plastic

We’ve created sustainable containers, recyclable refill pouches, and carbon-neutral shipping so you can change the world with your smile.

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