Mission

Your everyday routine deserves a makeover.

Toothpaste hasn't changed since day one. Finally, an upgrade we've all been waiting for.

Your everyday routine deserves a makeover.

Toothpaste hasn't changed since day one. Finally, an upgrade we've all been waiting for.

Your everyday routine deserves a makeover.

Toothpaste hasn't changed since day one. Finally, an upgrade we've all been waiting for.

A better toothpaste.

From its ingredients to its packaging, one thing remains true: Toothpaste sucks.

Along with messy caps, paste-ridden countertops, and the struggle of squeezing out that last drop, toothpaste shouldn't be a nuisance. How about restocking on a travel sized tube every. single. time.

Toothpaste is still ruled by huge companies who are among the global top 10 plastic polluters. These plastic tubes are packed with artificial ingredients and harsh chemicals, and are used every day.

We wanted an alternative that had better ingredients and less impact on our planet. So, we teamed up with a leading natural toothpaste expert and created one.

Who we are.

As Adventurers, Explorers, and Travelers, we're people who want to make each day count and to share this lifestyle with others. Simply put, we love and are obsessed with making a positive change in the world.

We started with toothpaste because it is one of the most simple changes you can make that has boundless changes to your health, habits, and surroundings. Especially when it is used every day, twice a day. Plus, we love a great, happy smile!

Inspired to extend our reach and help others choose what is best for them and to live a more sustainable life, Huppy was born. Reimagined toothpaste that’s free from plastic waste, synthetic ingredients, preservatives and everything that is no good. Small habits lead to big changes. One brush at a time.

Founder & CEO

A better toothpaste.

From its ingredients to its packaging, one thing remains true: Toothpaste sucks.

Along with messy caps, paste-ridden countertops, and the struggle of squeezing out that last drop, toothpaste shouldn't be a nuisance. How about restocking on a travel sized tube every. single. time.

Toothpaste is still ruled by huge companies who are among the global top 10 plastic polluters. These plastic tubes are packed with artificial ingredients and harsh chemicals, and are used every day.

We wanted an alternative that had better ingredients and less impact on our planet. So, we teamed up with a leading natural toothpaste expert and created one.

Who we are.

As Adventurers, Explorers, and Travelers, we're people who want to make each day count and to share this lifestyle with others. Simply put, we love and are obsessed with making a positive change in the world.

We started with toothpaste because it is one of the most simple changes you can make that has boundless changes to your health, habits, and surroundings. Especially when it is used every day, twice a day. Plus, we love a great, happy smile!

Inspired to extend our reach and help others choose what is best for them and to live a more sustainable life, Huppy was born. Reimagined toothpaste that’s free from plastic waste, synthetic ingredients, preservatives and everything that is no good. Small habits lead to big changes. One brush at a time.

Founder & CEO

Meet the people behind your smiles.

Meet the people behind your smiles.

Meet the people behind your smiles.