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We're on a mission

From the thoughtful makings of our toothpaste to our giving model, we’re here to seize every chance we have to do good, give back, and leave the world a whole lot brighter.

Earth Stewards

Sustainably and ethically

sourced ingredients

Circular Economy

Compostable or
recyclable packaging 

Social impact

2% of revenue to fund
sustainability initiatives

Better all the time

Our job is never done. We’ve gone through over 100 iterations, formula modifications, ingredients, and flavor profiles to create the world’s best tablets.

Tried and true quality

We’re here for happier, healthier smiles – so if it’s going inside our tablets, it’s got to be really good. Our ingredients are 100% vegan and non-GMO.

Our Clean Ingredients
Bite-sized sustainability

We’re making it easier to be better to yourself and the planet, empowering itty bitty changes that add up to a more wonderful world.

Hiya, we're Huppy

Once upon a time, we saw the plastic trail toothpaste was leaving in its wake. As adventurists and surfers ourselves, we were immediately inspired to dream up another way that’s better for the planet and its people.

Because honestly, the only thing we love bigger than waves is your happy smiles. 

David Phan
Founder & Mint Connoisseur

I'm leading the toothpastes revolution because:

I enjoy exploring clean, clear ocean waters

I want to do better by my sea turtle friends

I’m inspired by a future free of plastics

They pair deliciously with my plant-based lifestyle

Cathy Tran
Co-Founder, Fresh Breath Enthusiast

I'm trading in tubes for toothtabs because:

I love that just-brushed, minty-fresh feeling

The ocean is my favorite playground

I’d rather fill up my compost bin than trash

It feels amazing to treat my teeth to premium ingredients

Meet the people

behind your smiles.

Cathy smiling big at her weekend office.

Huppy in Dana Point, California

David swimming with gentle sharks.

Huppy in San Pedro, Belize

Talia soaking in the good vibes.

Huppy in Honolulu, Hawaii

Christine stopping to smell the flowers.

Huppy in Los Angeles, California

Tyler capturing the breathtaking views.

Huppy in Edinburgh, Scotland

Julie, Shin, & Gigi backpacking the coast.

Huppy in Catalina Island, California

Tiffany beaming as a plant mom.

Huppy in San Diego, California

Sherjan conquering the top of Yosemite.

Huppy in Yosemite, California

Are you smiling yet?

Starting At $8 /Month
Yes please

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Zero Waste Toothpaste
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