We're on a mission
From the thoughtful makings of our toothpaste to our giving model, we’re here to seize every chance we have to do good, give back, and leave the world a whole lot brighter.
Sustainably and ethically
sourced ingredients
Compostable or
recyclable packaging
2% of revenue to fund
sustainability initiatives
Our job is never done. We’ve gone through over 100 iterations, formula modifications, ingredients, and flavor profiles to create the world’s best tablets.
We’re here for happier, healthier smiles – so if it’s going inside our tablets, it’s got to be really good. Our ingredients are 100% vegan and non-GMO.
We’re making it easier to be better to yourself and the planet, empowering itty bitty changes that add up to a more wonderful world.
Hiya, we're Huppy
Once upon a time, we saw the plastic trail toothpaste was leaving in its wake. As adventurists and surfers ourselves, we were immediately inspired to dream up another way that’s better for the planet and its people.
Because honestly, the only thing we love bigger than waves is your happy smiles.
I'm leading the toothpastes revolution because:
I enjoy exploring clean, clear ocean waters
I want to do better by my sea turtle friends
I’m inspired by a future free of plastics
They pair deliciously with my plant-based lifestyle
I'm trading in tubes for toothtabs because:
I love that just-brushed, minty-fresh feeling
The ocean is my favorite playground
I’d rather fill up my compost bin than trash
It feels amazing to treat my teeth to premium ingredients
Meet the people
behind your smiles.