Toothpaste is so last decade.
All-natural, plastic-free toothpaste tablet that works better than paste, delivered straight to your door.
Toothpaste is so last decade.
All-natural, plastic-free toothpaste tablet that works better than paste, delivered straight to your door.
Natural
Goodbye sulfates and artificial ingredients, hello all natural
Effective
Cavity and grime-fighting ingredients, as it should be
Travel Friendly
TSA-approved, no mess, and the perfect adventure companion
Sustainable
From our ingredients to our zero waste packaging
Convenient
Regular refills come to you as frequently as you want
Natural
Goodbye sulfates (SLS) and artificial ingredients, hello all natural
Effective
Cavity and grime-fighting ingredients, as it should be
Travel Friendly
TSA-approved, no mess, and the perfect adventure companion
Sustainable
From our ingredients to our zero waste packaging
Convenient
Regular refills come to you as frequently as you want
Toothpaste is so last decade.
All-natural, plastic-free toothpaste tablet that works better than paste, delivered straight to your door.
Toothpaste is so last decade.
All-natural, plastic-free toothpaste tablet that works better than paste, delivered straight to your door.
Clean without compromise.
Easy to Use
Chew your toothtab into pieces and brush with a wet toothbrush. Rinse, smile, and voila.
Thoughtfully Designed
Natural ingredients that are as effective and a design that eliminates waste.
Zero Waste
No plastic in sight and one less plastic toothpaste tube floating in our ocean.


We got you covered.
Just For You
Choose your forever case and we'll take care of the rest. Our refill pouches allow you to switch up the flavor or keep it the same.
Regular Refills
Refills delivered to you based on your frequency. Bonus: you'll never need to leave your house for toothpaste again.
Stress Free
From switching flavors to pausing your refills, we like having options too.
Ingredients to smile about.
Natural
We only use vegan ingredients that are sourced or derived from nature. No animals are ever harmed in the process.
Effective
Each ingredient has a purpose - helping to fight cavities, removing surface stains, and freshening breath.
Safe
We left out everything toxic in regular toothpaste (SLS, triclosan, and parabens) and made it safe for you and your fam.
Ingredients to smile about.
Natural
We only use vegan ingredients that are sourced or derived from nature. No animals are ever harmed in the process.
Effective
Each ingredient has a purpose - helping to fight cavities, removing surface stains, and freshening breath.
Safe
We left out everything toxic in regular toothpaste (SLS, triclosan, and parabens) and made it safe for you and your fam.
Natural
Goodbye sulfates and artificial ingredients, hello all natural
Effective
Cavity and grime-fighting ingredients, as it should be
Travel Friendly
TSA-approved, no mess, and the perfect adventure companion
Sustainable
From our ingredients to our zero waste packaging
Convenient
Regular refills come to you as frequently as you want
Clean without compromise.
Easy to Use
Chew your toothtab into pieces and brush with a wet toothbrush. Rinse, smile, and voila.
Thoughtfully Designed
Natural ingredients that are as effective and a design that eliminates waste.
Zero Waste
No plastic in sight and one less plastic toothpaste tube floating in our ocean.


We got you covered.
Just For You
Choose your forever case and we'll take care of the rest. Our refill pouches allow you to switch up the flavor or keep it the same.
Regular Refills
Refills delivered to you based on your frequency. Bonus: you'll never need to leave your house for toothpaste again.
Stress Free
From switching flavors to pausing your refills, we like having options too.

Clean without compromise.
Easy to Use
Chew your toothtab into pieces and brush with a wet toothbrush. Rinse, smile, and voila.
Thoughtfully Designed
Natural ingredients that are as effective and a design that eliminates waste.
Zero Waste
No plastic in sight and one less plastic toothpaste tube floating in our ocean.

We got you covered.
Just For You
Choose your forever case and we'll take care of the rest. Our refill pouches allow you to switch up the flavor or keep it the same.
Regular Refills
Refills delivered to you based on your frequency. Bonus: you'll never need to leave your house for toothpaste again.
Stress Free
From switching flavors to pausing your refills, we like having options too.
Ingredients to smile about.
Natural
We only use vegan ingredients that are sourced or derived from nature. No animals are ever harmed in the process.
Effective
Each ingredient has a purpose - helping to fight cavities, removing surface stains, and freshening breath.
Safe
We left out everything toxic in regular toothpaste (SLS, triclosan, and parabens) and made it safe for you and your fam.
Ingredients to smile about.
Natural
We only use vegan ingredients that are sourced or derived from nature. No animals are ever harmed in the process.
Effective
Each ingredient has a purpose - helping to fight cavities, removing surface stains, and freshening breath.
Safe
We left out everything toxic in regular toothpaste (SLS, triclosan, and parabens) and made it safe for you and your fam.
Only the best for you.
After researching what's in toothpaste, we knew we had to do our part to make it safer for you. We partnered with a toothpaste expert, ditched the conventional process, and redesigned it for you and our planet.
Only the best for you.
After researching what's in toothpaste, we knew we had to do our part to make it safer for you. We partnered with a toothpaste expert, ditched the conventional process, and redesigned it for you and our planet.
Only the best for you.
After researching what's in toothpaste, we knew we had to do our part to make it safer for you. We partnered with a toothpaste expert, ditched the conventional process, and redesigned it for you and our planet.
Follow along @huppy